Deluxe: How Luxury Lost Its Luster

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Deluxe: How Luxury Lost Its Luster

8/10

奢侈的!

奢侈品牌的一般套路是先通过受众广,利润高的产品铺量,比如香水和手提包,再用广告营销、明星同款、把设计师明星化这些手法来提高品牌溢价。说的好直接,喜欢这么直率的剖析。

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